James L. Craig Marketing

Marketing professional with over eleven years of experience developing and implementing marketing and sales plans for Regional and National clients. I graduated from the University of Arizona with a degree in Business and Public Administration, and from the University of Oregon with an MBA. Other training and certifications include: Six Sigma (Greenbelt certified through GE), Project Management, and a Master Certificate in Internet Marketing (6 month program through the University of San Francisco).
During my time with the Coca-Cola Company and General Electric, I was responsible for creating marketing plans and managing relationships with clients such as Taco Del Mar, Stevens Pass Ski Resort, The Gorge Amphitheater, Tulalip Casino, Dairy Queen and Lowes Home Improvement. A large and important part of my job with both companies was correctly understanding and analyzing market trends, annual/monthly/weekly sales numbers, and promotion results. I was also responsible for communicating my data analysis to our clients, and internally to senior management.
Currently I work as an Internet Marketing Consultant specializing in Search Engine Optimization, online brand management, development and marketing through Social Media. I have experience using Google Analytics to analyze website performance, and programs such as Keyword Tracker, Compete, and Spyfu to maximize a websites online performance and search ranking. Additionally, (through self study and classroom learning) I am familiar with other web analytics such as Omniture and Webtrends, as well as A/B and multivariate testing, and paid search campaigns (PPC).

Monday, February 8, 2010

Online Reputation and Brand Management

Do you know what people are reading about you, your product or organization when they search on Google, Bing or Yahoo?  If you have a blog and website you may only have 2 listings on the first page of Google.  That means there are 8 more spots on the first page of Google that your competitors, or detractors can post negative sites,comments or articles.  Because 85% of all internet "searchers" only look at the first page of Google, it is essential that you control as much of the real estate as possible! 
Let's use a local Restaurant as an example.  The restaurant has a website and a blog, so they believe they are doing a great job of promoting their business online.  Unfortunately, there is a competing restaurant in the same area.  The competitor can create multiple social sites, write editorials or press releases that are negative about your business.  If these competitors know a few tricks, they can get these sites, articles or blogs ranked HIGHER then your official site.  Additionally, if you have a bad restaurant review, this can get ranked on top of the first page of a search - UNLESS you actively manage and control your online brand and reputation.

Personal Reputation Management: Making the Internet Work for You
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