James L. Craig Marketing

Marketing professional with over eleven years of experience developing and implementing marketing and sales plans for Regional and National clients. I graduated from the University of Arizona with a degree in Business and Public Administration, and from the University of Oregon with an MBA. Other training and certifications include: Six Sigma (Greenbelt certified through GE), Project Management, and a Master Certificate in Internet Marketing (6 month program through the University of San Francisco).
During my time with the Coca-Cola Company and General Electric, I was responsible for creating marketing plans and managing relationships with clients such as Taco Del Mar, Stevens Pass Ski Resort, The Gorge Amphitheater, Tulalip Casino, Dairy Queen and Lowes Home Improvement. A large and important part of my job with both companies was correctly understanding and analyzing market trends, annual/monthly/weekly sales numbers, and promotion results. I was also responsible for communicating my data analysis to our clients, and internally to senior management.
Currently I work as an Internet Marketing Consultant specializing in Search Engine Optimization, online brand management, development and marketing through Social Media. I have experience using Google Analytics to analyze website performance, and programs such as Keyword Tracker, Compete, and Spyfu to maximize a websites online performance and search ranking. Additionally, (through self study and classroom learning) I am familiar with other web analytics such as Omniture and Webtrends, as well as A/B and multivariate testing, and paid search campaigns (PPC).

Monday, February 8, 2010

Top 10 ways to quickly and easily protect your Brand on the Internet

1. Ensure that your “Official” Blog and Website are “optimized”

a. Your Brand specific keywords should be prevalent in the content and titles of the site
b. In the html code of the site, place your name and keywords in the “title tags”, “meta descriptions” and “keyword tags”
c. Content is King. Add relevant content to your Blog and Website regularly, using “keywords” (3 times per page)

2. Create a Wikipedia page profile for your Brand – Wikipedia pages are usually the 2nd or 3rd result on a Google search

3. Create a Linkedin.com profile. On this site you can link to your blog, and website. Create a “Fan Group”

4. Create a Facebook.com profile. Again, link to your official blog and website. Create a “Fan Group”

5. Create a Squidoo page – Use your name or Brand as the address, (example: http://www.squidoo.com/wineguy)  Add your bio, business info, pictures, videos and links to your official sites

6. Create Online Press Releases: Use prweb.com, businesswire.com or webwire.com to submit news and press releases. When and where appropriate, include your name and specific keywords (2-3 times) that are relevant to your business or brand (ideally in the headline and description). Again, link those press releases to your blog, website, Squidoo site, LinkedIn group, Facebook Site

7. Monitor websites/blogs using an auto notification: when there is news or blog posts about “your name” (or any keyword/phrase you choose) you will get an automatic notification. This can be done for free thru Google. If you want a more comprehensive service that incorporates Social Media mentions/discussions, use www.trackur.com ; it costs $18/month

8. Utilize Social Network Sites; As mentioned previously, create fan sites, groups, discuss your unique value proposition, share vision, add fans and supporters

9. Contact local/regional bloggers to offer interviews about your business

10. Register your office/headquarters on Google’s Local Business Center
 
Online Communities Handbook: Building your business and brand on the Web
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